![]() ![]() I am absolutely sure there’s an easier way to do this but here’s how I do it. I don’t hold myself out to be an expert in using Adobe Express, but I have figured out how to get it to do what I want it to. I place it (and a brief call to action printed on the back of my business card) to buyers and my success rate is somewhere around 10-15% – which is off the charts high compared to other marketing methods I have tried. ![]() I like making a BIG impression so I make an 11×17″ collage and print it at that size. You can make a rough collage in Photoshop but using Adobe Express, you can make one that is much more attractive. While there is no guarantee that they will open it, I will bet my last dollar that there’s a better chance they will open my 11×17 print than they will your unsolicited email. While hundreds of creatives are bombarding these art buyers with unwanted email spam, I am sending a beautiful, printed piece that arrives by courier and is placed directly into the hands of the person I want to see it. showing my work and I regularly get business from this approach. Since I am old, I am also old fashioned, so I send paper products through the good old fashioned US Mail (or sometimes via UPS/FedEx) to editors, art buyers, gallery curators, etc. Lately, I’ve started using it to make collages.Ĭollages are a great way to show off your work. And this is the exclusive method that I use to market those workshops.Ĭlick here to see an example of the page I created to sell my Bosque workshop… I haven’t had an unsold seat for a bird photography workshop in a very long time. This is an online approach where I create a scrolling web page and then link to it via my social media channels. I’ve used it VERY successfully to promote my photo workshops. ![]()
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